8 Steps to Getting Noticed on LinkedIn

There are over 250 million people on LinkedIn. That means there’s a ton of competition. These steps will help you break through the clutter and showcase yourself in the best light possible.

Now, if you’re lazy, you might as well stop reading here. Because, like anything I teach, you are going to have to give to get. Yes, it will require some work and consistent activity on your part. But hey, that’s true for most things in life where you want to see good results.

So buckle up, because these steps will help you stand out on LinkedIn and take you directly to the land of LinkedIn success.

Read More at How To Stand Out On LinkedIn

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9 Best Social Media and Content Marketing Tips From Buffer

Leo Widrich, co-founder of Buffer shares some fantastic social media and content marketing tips to gain attention and web traffic…

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We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy.

Especially after launching Buffer for Business recently, a lot of business approached us, asking which practical tips we had for them to improve their social media and content marketing.

So here are our best and most practical ways to see a big impact from your actions on social media:

Read More at 9 Best Social Media and Content Marketing Tips From Buffer.

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4 Tips to Effectively Measure B2B Demand Generation Campaigns

B2B marketers have very unique challenges when it comes to digital marketing:

B2B companies have a niche target audience hence using merely demographics for media selection is simply not accurate enough.

There are usually multiple stakeholders during the procurement process. Should we target procurement, end users, or executive decision makers?

The sales cycle of B2B products can be extremely long. How do we catch and retain the customer’s interest along the procurement cycle?

Most B2B companies separate marketing budgets into branding and demand generation, but with a heavy skew towards the latter. How do we measure the impact of branding campaigns on demand generation?

All these challenges force B2B marketers to be more accountable and ROI driven. Therefore, it’s of utmost importance that we effectively measure our media mix. Here are some tips to help you:

Read More at 4 Tips to Effectively Measure B2B Demand Generation Campaigns

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2014 Digital Marketing Punch List: 7 Things You Should Be Doing But Are Not (Yet)

Now that 2014 is upon us, digital marketers need to restart with a 2014 punch list of all the stuff we know we should be doing, alongside the requisite juice cleanse and gym membership renewal.

Read More at 2014 Digital Marketing Punch List: 7 Things You Should Be Doing But Are Not (Yet)

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How to use the Structured Data Mark-up Helper for E-Commerce Sites

Google’s Structured Data Mark-up Helper appeared in May 2013 and it can be an effective tool in your structured data arsenal that will help you improve your CTR (clickthrough rate).  The benefits, according to Google are that:

’If you mark up these pages, Google may make the information available as rich snippets on search result pages or in other Google properties. Information such as a product’s name, price, and review ratings can help users decide which pages to click on in search results’.

In plain English, if we have an e-commerce site, why have a basic snippet appearing on search results (like the one below), when we can have a better one that is going to improve our CTR?

Read More at: How to use the Structured Data Mark-up Helper for E-Commerce Sites – Smart Insights Digital Marketing Advice.

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An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years.

While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its perspective implementer.

As the lines blur between website user experience, publishing content, sharing on social media, and optimization for search and visibility across devices, marketers are being forced to go back to their roots. They must create, manage and own the complex multi-channel, integrated strategy.[...]

Read More at: An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

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5 Steps to Writing an Amazing LinkedIn Recommendation

Most of us have worked with great colleagues, bosses and employees over the years who we’d be happy to recommend on LinkedIn (or anywhere, really) in a heartbeat if asked.

Problem is, of course, that sitting down and writing said recommendation always takes more time than you think it will. What should you say that will make your contact stand out — but still sound genuine? Should you describe every amazing skill this person has — or keep it short and sweet?[...]

Read More: 5 Steps to Writing an Amazing LinkedIn Recommendation.

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Winning Habits of Successful Social Media Influencers and Brands

To be effective as a modern digital marketer, it’s important to develop certain habits. These are tendencies or even routines that often result in desired and positive outcomes – over and over again.Information overload and fast changing technology make social media a perfect candidate for developing productive habits. Otherwise it can all become a blur of noise without meaning.  I’m pretty sure everyone reading this has felt overwhelmed at some point or another[..]

Read More: Winning Habits of Successful Social Media Influencers and Brands.

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What is Trust Factor and How it Affects Your SEO

To give you an example of how the trust factor influences page rankings go to Google and search “make money online”. What you will see are the top 10 ranked sites for this search term. At the moment I see 10 articles and none of the links go directly to the homepage of a website. Those articles are ranked higher than sites that are optimized for make money online because these are articles from sites that Google has identified as being the most trusted.

Read the Full Post at What is Trust Factor and How it Affects Your SEO

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SEO Basics: 8 Essentials When Optimizing Your Site – Search Engine Watch (#SEW)

Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.

What are search engines looking for? How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Most importantly, how can SEO help your web presence become more profitable?

via SEO Basics: 8 Essentials When Optimizing Your Site – Search Engine Watch (#SEW).

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