I recently researched a few sites for an e-commerce provider for my day job. I tried the trial versions from sites such as Shopify, Volusion, MagentoGo, and Bigcommerce.com. I decided on going with BigCommerce Mark E. AndersonShare/Bookmark

As of today, there are 106,511,654 top level domains registered. Those top level domains include .Com, .Net, .Org, .Info, .Biz, and .Us. Chances are the exact domain name you have in mind may already be registered. To help you find an alternative domain name, turn to domain name suggestion or domain name spinner sites. I recently asked the members of my social network on Linkedin and Twitter what domain...

It’s been said that a buying decision is based on emotion and rationalized with facts. Emotions and feelings can be tapped to motivate a customer to click on the Buy button or pick up the phone to complete a purchase. One of these emotional motivators is fear. Fear is the feeling of imminent danger from a perceived risk or danger. Copywriters tap into the power of fear knowing that most prospects...

Local SEO Series – Part 3 of 3 Over the years, the search engines have been placing an increasing value on links that point back to your business’s web site. These links along with other factors are rolled into a formula or an algorithm. Search engines use these proprietary algorithms to determine where your site ranks for a specific geo-targeted keyword or keyword phrase. Off page optimization...

Local SEO Series – Part 2 of 3 On page optimization is the process of changing or “tweaking” elements of pages of a web site to achieve top performance. Performance is measured in an increase in the amount of visitors that view your web site. The first step for on page optimization for local search is to develop a list of geographical terms that are relevant to your company’s location....

Local SEO Series – Part 1 of 3 Over the past 10 years, the World Wide Web has helped build a global marketplace. Now with little cost and time, a small business can create a web site that can reach new customers across the street or across the ocean. Compared to other advertising and marketing methods, you can’t beat the Internet as a cost-effective marketing tool to grow your customer...

I’m always looking for ways to promote my company and our products using the most cost effective means possible. These low cost techniques typically involve the Internet, and today’s tip is no exception. This method for gaining publicity through online press release web sites is free. Following is a list of 32 sites that I’ve used in the past to distribute our press releases out...