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	<title>The Marketing Dojo</title>
	<link>http://themarketingdojo.com</link>
	<description>Get your marketing mojo at the Dojo</description>
	<lastBuildDate>Tue, 05 Aug 2008 04:20:50 +0000</lastBuildDate>
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		<title>Fear This! - Motivating a Buying Decision with Fear</title>
		<description>It's been said that a buying decision is based on emotion and rationalized with facts.  Emotions and feelings can be tapped to motivate a customer to click on the Buy button or pick up the phone to complete a purchase.  One of these emotional motivators is fear.  ...</description>
		<link>http://themarketingdojo.com/copywriting/fear-this-motivating-a-buying-decision-with-fear.php</link>
			</item>
	<item>
		<title>Local Search Optimization - Off Page Techniques</title>
		<description>Local SEO Series - Part 3 of 3

Over the years, the search engines have been placing an increasing value on links that point back to your business's web site.  These links along with other factors are rolled into a formula or an algorithm.  Search engines use these proprietary ...</description>
		<link>http://themarketingdojo.com/seo/local-search-optimization-off-page-techniques.php</link>
			</item>
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		<title>Local Search Optimization - On Page Techniques</title>
		<description>Local SEO Series - Part 2 of 3

On page optimization is the process of changing or “tweaking” elements of pages of a web site to achieve top performance.  Performance is measured in an increase in the amount of visitors that view your web site.  The first step for ...</description>
		<link>http://themarketingdojo.com/seo/local-search-optimization-on-page-techniques.php</link>
			</item>
	<item>
		<title>Local Search Engine Optimization - Introduction</title>
		<description>Local SEO Series - Part 1 of 3

Over the past 10 years, the World Wide Web has helped build a global marketplace.  Now with little cost and time, a small business can create a web site that can reach new customers across the street or across the ocean. Compared ...</description>
		<link>http://themarketingdojo.com/seo/local-search-optimization-introduction.php</link>
			</item>
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		<title>32 Free Press Release Sites</title>
		<description>I'm always looking for ways to promote my company and our products using the most cost effective means possible.  These low cost techniques typically involve the Internet, and today's tip is no exception.  This method for gaining publicity through online press release web sites is free.  

Following ...</description>
		<link>http://themarketingdojo.com/pr/32-free-press-release-sites.php</link>
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